We are very happy to announce that David Matellanes Studio was awarded the GOLD Award, Fashion Category at the prestigious New York Graphis Photography Awards.
The backbone of the campaign was to transmit beauty in its widest possible sense. Taking a poetical or lyrical approach we wanted to put together aspects of adventure, discovery, exploration and scenic and literary arts that are a key aspects of Galician culture.
We did not want, however, to be too figurative so we started with locations that conveyed a clear Galician atmosphere, locations of a strong visual power and at the same time sophisticated, singular and relatively unknown.
We also stayed away from a linear storyline; we therefore included a sequence of eclectic locations and added traces of surrealism, another aspect part of the typical Galician culture.